New 888 alliance ushers in era of online gambling

New casino software provider NetGaming has formed a substantial content collaboration with iGaming industry leader 888 to facilitate its expansion into online markets.

As part of the agreement, 888 Casino will host the whole suite of online casino games developed by NetGaming, an Indian company with headquarters in the United Kingdom and Malta. Skulls Gone Wild and Mansa Musa’s Golden Journey are two of the developer’s most well-known games.


When asked about the new relationship, NetGaming CEO Pallavi Deshmukh said, “”I am happy to see NetGaming games on 888 Casino. To work with one of the most successful businesses in our field is an honor.


Following the recent achievements of 3 Wild Jokers and the release of Aped, a slot machine based on the movie about mutant apes, this is fantastic news. Our cooperation with 888 is unique because they are our first FTSE 250 client.


“Adding great games like those by NetGaming gives even more incredible choice for our players,” said Talya Banini, 888 Casino’s vice president of business-to-consumer operations, “and we are really excited to work with the team to bring these exciting titles into some of our main markets.”


This deal follows the recent signing of a content relationship with developer Kalamba Games and the approval of the acquisition of William Hill International by 888’s shareholders.






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